Lessons learnt by the engineers who built the mobile-first responsive Guardian website.
The new responsive ad units allow you to support a wide range of devices by working with your responsive design web pages. You can now dynamically specify the size of the ad that will be served, adapting it to fit the way your site renders a page on a particular device
Two BBC News codebases are not better than one. But until the responsive site is finished the desktop site can’t be retired. Read on to find out how Responsive Web Design is being used to keep both sites up to date.
Nice update on the BBC.
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.”
via eMarketer (paywall)