This is a fantastic case study for responsive design. After launching their new site they found:
- 42.4% revenue growth across all channels
- 377.6% revenue growth for iPhone
- 13.6% conversion rate increase
- 71.9% conversion rate increase for iPhone
- 23.2% bounce rate lowered by
- 44.6% visit duration increased by
Those are some massive, massive numbers. Great fodder for proving that responsive design works.
This Is Responsive